” More than entrepreneurship, intrapreneurship is particularly important for members of Generation Z, who are especially attracted to large groups ” explains Elodie Gentina, a doctor in management sciences, and a specialist in Generation Z, in An article from the Harvard Business Review France.
It is generation Y who dreamed of entrepreneurship and start-ups, not the next generation who seems more attracted to large groups.
Would we be witnessing the end of a cycle where start-ups won all the “HR votes” at the expense of large companies? If you believe Gentina, it is generation Y who dreamed of entrepreneurship and start-ups, not the next generation who seems more attracted to large groups. And who dreams of being an intrapreneur - with the intrapreneurship training that is going well, Of course. In any case, these are the results of a study carried out in 2017 on 2230 members of this Generation Z and cited in His book was published in early 2018.
Intrapreneurship: a playing card for businesses, under certain conditions.
But did things really change after all? When we announced around 2015 that business schools were embarrassed to see some of their students start businesses before they even finished their studies - and therefore lose interest in their degrees, we now see young graduates just as attracted by the “adventure” aspect of entrepreneurship... but less by the risks that come with it. Would they have seen their elders depressed, exhausted, ruined (90% of start-ups fail)?
Not sure If we still believe Gentina, what motivates these younger generations, Y like Z, above all, is the experience, continuous learning, “slashing”, combining professional adventures. Diversity, agility, speed... but also non-commitment, the possibility of choosing and leaving as quickly. However, setting up a business (especially a start-up) requires commitment and tenacity. This involves significant risks and requires time. This does not seem to be really appreciated by members of Generation Z if studies are to be believed. Hence his attraction to intrapreneurship: it's an adventure, with the comfort of a large group at the same time.
Hence his attraction to intrapreneurship: it's an adventure, with the comfort of a large group at the same time.
What is certain is that companies that practice intrapreneurship can make the most of this situation. As long as they offer conditions “like in a start-up” to their young employees: convey a state of mind that is daring and adventurous, agile, fun, experiential, centered on the lean approach, prototyping, by providing training on various and varied subjects to develop the skills of their employees. And by offering rapid mobility opportunities, to meet this constantly renewed “experiential” need. A condition for attracting and retaining the best talent at Gen'Z?
- Alexis Botaya
